About Us

  • We are passionate about designing for the woman who exudes MODELLA.

  • Captivating, confident and chic, she turns to our updated and contemporary collection for an easy transition from daytime to evening.

  • A niche market specialty retailer of lifestyle sportswear and dresses since 1985.

  • MODELLA is an enhanced top quality customer service experience with a broad range of apparel and accessory collections.

  • From casual to sophisticated day-wear and evening-wear, MODELLA is a one stop destination for the needs and whims of the fashion-conscious woman. 


             MODELLA’s owner, Tovi Mamann, has a long history in the clothing industry. His father was a European clothing importer and shoe distributor. At a young age Tovi learnt about fashion, assisting in his fathers business, after school, located in the Toronto garment district. The constant change of styles and seasons, combined with a deep appreciation for design and color made going into the clothing industry an obvious choice.

             After finishing his studies in Toronto, Canada, Tovi opened his first retail store at the age of 21 in the heart of the garment district on Spadina Ave. His knowledge and flair soon found him expanding into several retail locations.

             Several years passed and Tovi was recruited by one of Canada’s foremost Fashion houses, Simon Chang Concepts, to head their US operations. For the next 8 and half years he opened up several hundred accounts along with his staff. He opened showrooms in Dallas, Atlanta and New York. He and his staff did over 22 trade shows a year from coast to coast, always maintaining a forward positive momentum. They opened accounts such as NORDSTROM Department Stores, Cache Stores and some of the best boutiques and chain stores throughout the United States.

             As Modella continues to expand its operations, Modella launches its new e-commerce website and promotes, Avi Mamann, as director of e-commerce operations. Avi comes with a well defined background in organizational, technical and leadership roles. Modellasignature.com will be featuring the designs of the internationally acclaimed designer, Joseph Ribkoff. Modellasignature.com will bring the best online shopping experience, to the international consumer, that it has been offering in its Modella stores for so many years.

             Modella continues to consider its shoppers “The Best Dressed Women”. We look forward to making your wardrobe special.